Googlebot & you

If you wanna be anybody on the web, you have to be friends with google, the most popular kid on the Internet. Fortunately, google itself gives you tips to be the coolest!

First, it’s important to have some inkling of how google search works, since we want our sites to show up at the top of the listings. On the other hand, google’s webmaster guidelines point out critical tips:

• Make pages primarily for users, not search engines.
• Don’t deceive your users.
• Avoid tricks intended to improve search engine rankings. […]
• Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

But the most convenient resource is google’s search engine optimization starter guide, which goes through the best practices for URL structure & naming, the best use of the meta tag, and many other invaluable tips to increase your site’s “reputation” and, therefore, its usefulness to visitors!